In the beginning of this month I flew to Stockholm for the launch of the Swedish brand Barnängen’s new products. During my time there I did not only fall in love with this beautiful city, the kind people, the stunning Swedish nature, but also with the Swedish lifestyle, which has been the main inspiration behind the new Barnängen products.
*In collaboration with Barnängen Stockholm
The Swedish Lagom Lifestyle
In today’s society we are spoilt with choice, which oftentimes makes it hard to make a decision and settle for one option. But why choose, when you actually don’t have to? You don’t have to be classic or modern, quiet or loud, feminine or strong: you can be both, without having to limit yourself.
It is all about balance. In Sweden they have a beautiful word for this: Lagom, which describes the center of balance, the happy-medium, the “just right” spot and the choice not to choose.
The new Barnängen products are strongly inspired by the Swedish Lagom Lifestyle, since they are all about finding the perfect balance in this busy world with endless options.
The Barnängen launch in Stockholm
Stockholm itself is the perfect example for a perfectly balanced city: it is not too busy and not too calm, it is not too urban and not too rural. Despite it being a buzzing capital city, it is surrounded by beautiful nature such as the Archipelago, which is the group of little islands around Stockholm. During the launch event we really got to experience this Lagom lifestyle, by driving out on an old boat through the breathtaking Swedish nature and past all the cute little islands. When we arrived at our dinner location we had to walk through a forest path to reach our dinner location. There we received some traditional Swedish Midsummer flowers crowns, had a delicious dinner, did some fun activities such as painting or Kundalini shaking mediation and most importantly learnt about the new Barnängen products.
The Barnängen products
Barnängen is a traditional Swedish brand founded in 1868, which now, through the launch of their new products, is aiming to bring some more of that “perfect balance” into our lives.
The products are both: rich and light, energizing and relaxing, soothing and refreshing. How the Swede’s would say, they are Lagom. Moreover, do they combine nature with scientific research to get the best of both worlds. The two new lines: The Nordic Care Line and the Nordic Rituals Line are strongly inspired by Swedish beauty rituals and both make use of traditional Swedish-inspired ingredients, such as Cloudberry (a nordic wild fruit), Birch or Elderflower.
I have tried all of the new products, and to be honest, I love them all! My favorite ones are the Caring Body Lotion and the Caring Shower Gel, because they leave the skin well moisturized, without making it too sticky or overly “creamy”.
Shop the Barnängen products here
This event in Stockholm has been truly memorable and special. I enjoyed exploring the Swedish capital and leaning more about the Barnängen products. I hope that I will be able to take this inspiration with me and bring some more Lagom into my life.
#BarnangenBeauty # BarnangenStockholm #LiveLagom