Zalando Bread & Butter

Zalando Bread & Butter 2016

Last weekend Julia and I travelled to Berlin for 3 days to attend the Bread & Butter Event by Zalando. This year was the first year that this trend show was opened up to the public, so that everyone can discover what’s hot at the moment. Apart from showcasing the newest fashion trends the Bread & Butter also had a lot of musical and social highlights such as Gigi Hadid visiting or Asap Rocky performing.

Upon entering the location it felt like we were on a big playground for kids (which we all ultimately still are- am I right? ;)). Vibrant colours, pop design and neon signs: it was so hard to figure out where to start. Outside the they had a “beach” area and even a pool, which was perfect, since the weather that weekend was absolutely beautiful!

 

Zalando Bread & Butter 2016

Zalando Bread & Butter 2016 fashionblogger

Zalando Bread & Butter 2016

Bread & Butter by Zalando 2016 beach area

Bread & Butter by Zalando 2016

Zalando Bread & Butter-2

Bread & Butter by Zalando 2016 fashionblog munich jolie janine

 

The brands that were exhibiting at the Bread & Butter were all absolutely trending right now, such as Levis, Vans, Topshop and many more. What I loved was that you didn’t just get to look at the new collections, you also got to interact. At the Levis booth you could for example customize your denim jacket, VANS  had a super fun photo booth and Nike offered free workouts.

Everyone who attended also had the option of discovering the latest trends through the various fashion shows ranging from Topshop to HUGO over to Ivy Revel (Swedish blogger Kenza Zouiten’s fashion line) and Zalando.

 

Bread & Butter by Zalando 2016

Bread & Butter by Zalando 2016 fashionblog munich jolie janine

Bread & Butter by Zalando 2016 fashion show

Bread & Butter by Zalando 2016 fashionblog munich

Zalando Bread & Butter-21Bread & Butter by Zalando 2016 fashionblog

Ivy Revel Fashion show Bread & Butter by Zalando 2016

 

There were also numerous food stands, to fight any hunger from all the activities. A lot of the food places also had vegan options, our favorite  being the Dandy Diner where they had vegan sandwiches- yum!

 

Bread & Butter by Zalando 2016

Bread & Butter by Zalando 2016 vegan

 

The celebrity factor also did not miss. On Friday Gigi Hadid came to the Bread & Butter to talk about here collaboration with Tommy Hilfiger- Tommy x Gigi, which is now available via Zalando. Moreover, in the evening the rapper Asap Rocky performed, so it’s safe to say that the Bread & Butter was not short of highlights.

 

gigi hadid Bread & Butter by Zalando 2016

Bread & Butter by Zalando 2016 fashionblog munich jolie janine

Bread & Butter by Zalando 2016 fashionblog munich jolie janine

Zalando Bread & Butter-18

Zalando Bread & Butter-19

I am wearing
Top: Miss Selfrige via Zalando/ Bag: Topshop via Zalando/ Shorts: Vintage Levis/ Boots: By Blanch

Julia and I had such a good time at the Bread & Butter. A big thank you to Zalando for having us 🙂

-In collaboration with Zalando

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